Exploring The Night Time Economy

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Hello friends,

As promised, here is a summary of what we were up to in our lab on the Night Time Economy at Gather Festival a few weeks ago as well as a list of the top trends that we believe are influencing the industry right now.

Hope you like it!

What was the challenge?
The aim of the day was to explore what makes up a thriving Night Time economy.

How did we address it?
First, we welcomed the participants into a room that had been made completely dark, with the aim of manipulating time and space to make people mindful of the norms that we attach to day- and night time and question what we often take for granted.


Then, we engaged them in unconventional one-on-one dialogues, talking about our human relationship to time from a psychological and philosophical perspective, introducing ideas from great thinkers such as William Blake and contemporary poet Elizabeth Alexander.

After having created a psychologically safe space, we familiarized the group with some facts and figures about the night-time economy as well as some current challenges and opportunities that are facing the industry.

We also introduced the group to some of the major trends we had spotted during our research including the existence of Night Time Pastors, Sleep Gentrification and 24/7 venues and provided insights into where the industry might be heading. Then, we divided the group into smaller teams to create actionable statements for a thriving a night-time culture. Using the collective wisdom of the group and dot-democracy, we selected and refined five statements that in the end resulted in a finished Night Time Manifesto.

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What was the result?
We collectively created a Night Time Manifesto, a list of the five most important aspects of a thriving Night-time culture.


What are the next steps?
The Manifesto has been sent to specific policy makers and change-makers around the world with the aim of contributing to the global dialogue around what kind of cities we want in the future. Hopefully, the manifesto will influence and guide these decision-makers on their journey to creating cities that are truly alive.